Does the internet change the amount of time spent with friends and family face to face while large percentages of internet users say that going online increases contact with family and . As the internet structures or touches more and more of lives our relationship to it becomes a powerful expression of our personal and social values and a crucial opportunity for both personal and social change netsquared alex on social media and conversation as the engine of change. The impact of the internet on society a global perspective by horizontal communication networks have created a new landscape of social and political change the internet and the web . The sociology of the internet is a subfield of sociology in which researchers focus on how the internet plays a role in mediating and facilitating communication and interaction and on how it affects and is affected by social life more broadly. The sociology of the internet in the stricter sense concerns the analysis of online communities eg as found in newsgroups virtual communities and virtual worlds organizational change catalyzed through new media such as the internet and social change at large in the transformation from industrial to informational society or to
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